Advertising is becoming more and more personalized and we have all experienced this at the least one time with personal ads due to GPS coordinates being sent to our mobile devices or due to our browser history received online. But HELLO we are now moving towards personalised TV commercials. That is right CHCH is offering the option to deliver ads to homes based on the postal codes.
The technology is introduced by Cogeco cable company
This is how it is explained in the Toronto Star Business Section issue date: February 18, 2014A car commercial comes on and you see it's driving down your neighbourhood street and at the same time your mother who lives in the next town sees the same commercial but driving down her street.
Well production costs will have to be considered since a car dealer may want to feature one car in one postal code and another in a different postal area.
This type of personalized advertising means for the advertiser greater impact and TV remains in the race.
